Source: Yahoo! Lifestyle

The birth of the online Ramadan Bazaar

The solution seems simple enough—at least for merchants who are already familiar with the world of e-commerce, either as a buyer, but even more so as a seller. Having first-hand knowledge about selling goods off a digital platform removes the dreaded barrier of entry for shop owners and forces them to rethink a business strategy that could effectively replace the physicality of the traditional face-to-face transaction.

“Most have never been on an e-platform before and naturally had their reservations,” Mustaffa Shah elaborated when asked about the biggest concerns merchants had about coming on-board as an e-retailer to his online marketplace, B. Halal. “Most of them are also home-based businesses who were worried they might run afoul of the law.”

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